Workspaces
Pricing a pursuit
Ventura prices new work from two things you already have: your rate card, and what similar jobs actually took. The estimator turns expected hours into fee, cost, margin, and a blended rate — and can write the result back to the pursuit.
Opening the estimator
From a pursuit, choose Price this →, or open the pricing tool directly. It opens with the rate card loaded, so the numbers reflect your real tiers.
Build the estimate
- Add a role row per tier you expect to use (Partner, Manager, Senior, Staff).
- Enter the expected hours for each role.
- Ventura returns fee, cost, margin, and the blended rate from the rate card.
- Optionally enter a proposed fee — it shows the realization and margin at that price, so you can see what a discount really costs.
- Save the fee back to the pursuit to set its expected revenue.
Ground it in actuals
Don't guess the hours. The Firm service-line library shows the average hours, fee, effective rate, and margin from real logged jobs in each service line. Use it to sanity-check the hours you put into the estimator — the closer your inputs match reality, the more your price holds up after the work is done.
Proposed vs actual
After a pursuit is won and becomes an engagement, the time your team logs flows back into recovery and realization. Comparing the price you set here against what the work actually took is how the firm gets better at pricing over time.